Share of Search South Africa Report - 2025

Written By Philip Cohen

This landmark publication presents the first comprehensive Share of Search analysis conducted in South Africa.

The 2025 edition identifies the top 50 South African brands by organic search volume and examines Share of Search performance across 13 categories.

The report tracks the search trajectory of 67 prominent brands over nine years through detailed data visualisation, offering unprecedented insight into South Africa's brand landscape and consumer search behaviour.

Philip Cohen
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