Proven Marketing Effectiveness Principals

Turn Evidence and Effectiveness Principals into Results.

Fofum translates the world's leading marketing research and frameworks into clear, actionable strategies that drive business growth.

Maximize Your Marketing Investment

  • Make confident decisions about where to invest your marketing budget

  • Create distinctive campaigns that impact your bottom line

  • Measure and prove marketing's contribution to sales and revenue

How we define effectiveness

Clear Direction in a Complex Landscape. While others get overwhelmed by conflicting marketing advice, we provide you with proven principles based on extensive research. Our framework helps you:

  • Prioritise marketing initiatives that deliver the highest ROI

  • Build progressively more effective campaigns

  • Demonstrate marketing’s value to your organisation.

We make marketing effectiveness simple, measurable, and impactful for your business.