Share of Search South Africa Report - 2025
This landmark publication presents the first comprehensive Share of Search analysis conducted in South Africa.
The 2025 edition identifies the top 50 South African brands by organic search volume and examines Share of Search performance across 13 categories.
The report tracks the search trajectory of 67 prominent brands over nine years through detailed data visualisation, offering unprecedented insight into South Africa's brand landscape and consumer search behaviour.
3-Step Strategic Marketing Framework to Accelerate Your Business Growth.
Most successful companies share a key trait: they are market-oriented and customer-obsessed.
Market Diagnosis: Understanding your market and customer landscape
Strategy: Developing a marketing strategy including your targeting, positioning and objectives
Execution: Implementing tactics aligned with your business and marketing objectives
Today's customer-obsessed example is South African supermarket giant Checkers.
Market Orientation
When I asked AI systems, "What is the most common marketing question in the world?" they responded:
How do I reach my target audience effectively? - Grok
How do I increase sales? - ChatGPT
What's the ROI? - Claude
How to measure campaign success - Perplexity
Notice the pattern? All short-term, inward-focused, and tactical. Nothing about the market, customers, or strategy.
From Zeros to Heroes: How FNB and Capitec Built Their Brands
According to the African Bank Consumer Research Report, Capitec and FNB were voted the most popular main banks by most South Africans in the low- and middle-income market and middle-class adults, respectively.
Additionally, Brand Finance's 2024 most valuable brand list ranked FNB and Capitec among the top 10 strongest global banks.