Fofum Strategy
Marketing that delivers results
Transform your marketing from scattered tactics to strategic success.
Fofum helps businesses like yours:
Increase marketing ROI through evidence-based strategies
Build sustainable growth with proven frameworks
Make smarter decisions backed by market analysis
Our approach combines strategic planning with practical execution to help you achieve quick wins and long-term success. We analyse your market, develop your strategy, and implement effective tactics aligned with your business goals.
Let Fofum help you build a marketing system that works.
The makings of a good marketing strategy.
Who? What? How?
It sounds simple. But it won't be to get there.
First, you must resist all tactical temptations while making strategy decisions. No exceptions!
Next, diagnose the market to get the lay of the land.
Then, choose where to focus your resources. Be choiceful.
Proceed to summarise your targeting choices to ensure that you know exactly who you're aiming at.
Then, clarify your position for each target market.
Finally, add a handful of SMART objectives to outline how your strategy will succeed.
Fofum provides you with clear direction and dedicated support at every step of your strategy journey to grow your business.
Diagnosis first, then strategy
Strategic insights emerge only through genuine market orientation - a deep understanding of what your customers truly want. Your journey begins with humility: accepting that your customer's needs cannot be intuited or assumed but must be uncovered through research.
Choosing what you will and will not do
Not all strategies are equal. If your strategy does not represent a set of clear choices, it is likely not a strategy at all. Consequently, despite the prodigious effort of hard-working people, your new strategy will likely fail to be implemented simply because it does not represent a clear set of choices.
Being choiceful focuses your resources and ensures they are invested in the most rewarding places.
Strategy before tactics, always, never the other way around
The primary undoing of most marketing initiatives is jumping to tactical answers without a cohesive strategy. If you are not clear on whom you are targeting, your positioning (the messages you are communicating), and the objectives you intend to achieve, even with the best tactics in the world, success is unlikely.
Once your strategic work is done and your choices are made, your tactical dilemmas will instantly be resolved by simply referencing your marketing strategy for the answers.